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The Sr. Business Planner, DTC leads topline forecasting and store planning for the brick-and-mortar retail channel within the Americas Direct-to-Consumer (DTC) business. Operating as a strategic architect, this role owns the development of retail financial plans and store-level targets, ensuring alignment with high-level channel objectives.
This position is designed for a strategic \"utility player\" who can navigate the complexities of a high-stakes retail environment. You will work in a tag-team partnership with a peer planner to execute the game plan for our retail network. While each planner owns their zone of managing a specific segment of the business, you will operate from a shared playbook—syncing on logic and performance narratives to ensure the DTC team presents a unified front to executive leadership.
Responsibilities
Lead financial planning for your designated retail segment while partnering closely with your peer to ensure the total store portfolio is aligned
Develop retail topline forecasts and store-level sales plans aligned to financial targets, incorporating traffic, conversion, pricing, promotional activity, and productivity drivers
Translate complex data into \"executive-ready\" insights and performance narratives that highlight trends, risks, and business implications for leadership decision-making
Evaluate store portfolio productivity and performance trends to identify growth opportunities, and manage the logic behind store-level productivity and incentive targets
Monitor performance against plan and drive re-forecasting and scenario planning to address traffic variability, promotional shifts, and external factors
Partner with Pricing, Marketing, and Finance to evaluate promotional effectiveness, analyze ROI, and \"hold the line\" on financial integrity
Enhance tools, templates, and reporting processes to improve planning rigor and data integrity
Requirements
Bachelor’s degree in Finance, Business Administration, Economics, or a related field
3-5+ years in Business Planning, Retail Planning, Finance, or Forecasting
Proven ability to build \"from-scratch\" financial models and create clarity in the \"gray area\" between corporate goals and store-level execution
Ability to work in a high-dependency environment, sharing ownership of the total retail channel’s success with a peer planner
A steady, objective temperament with the confidence to provide fact-based feedback to senior leadership
Advanced Excel modeling and PowerPoint storytelling
Nice-to-haves
Proficiency in SAP, Tableau, Adobe Analytics, PowerBI, or similar tools preferred
Benefits
Paid \"UA Give Back\" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
